L'Oréal Paris Research has created a whole new generation of shampoos as concentrated in care active ingredients as a mask, which washes like a shampoo and cares like a mask. Its unique formula targets the most damaged areas of the hair fiber and wraps them in intense care that lasts even after rinsing.
Result ? A reinforced action to wash,
protect and nourish your colored hair
without weighing it down.
Its unique formula, highly concentrated in care active ingredients, targets the most damaged areas of the fiber and envelops them in intense care that lasts even after rinsing.
Hair 3x softer*
Detangling 2x easier*
Nourishment & Shine
No weighing effect
*Instrumental test vs a classic shampoo
Apply to damp hair. Massage your scalp until the texture turns into a creamy foam, then distribute over the lengths before rinsing.
In case of contact with eyes, rinse immediately and thoroughly.